Azuki makes rookie mistake: dilutes OG collection causing floor price to crash and burn

On June 28, 2023, the blue-chip Azuki project made a rookie mistake. It launched a second generation of Elemental NFTs with characters that, well, frankly looked like clones of the first-generation or OG Azukis.

This is such a rookie mistake — it’s hard to believe one of the top projects can make it in 2023.

The Azuki team tried to explain why they used basically the same art style for the Elementals: they considered other styles, but wanted “to come back to the art that ppl knew and loved.”

If that’s the reason, it’s a terrible strategy.

Anyone who has followed NFTs knows that the cardinal sin is diluting the OG project with a second-generation that looks too similar to or even better than the first generation.

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