Zoë Roth sold her now famous image of herself as a young girl outside her burning home in Mebane, North Carolina, in 2005.
The 2005 photograph later won a photo contest and became a meme, with the young girl with a wry smile photoshopped into other disaster scenes, including a meteor wiping out the dinosaurs.
@3FMusic bought Roth’s NFT for 180 Ethereum, valued at $500,000.
In an interview with the NYT: “Ms. Roth said selling the meme was a way for her to take control over a situation that she has felt powerless over since she was in elementary school.”
Ben Lashes represents Roth, as well as several other meme subjects, including “Nyan Cat,” “Grumpy Cat,” “Keyboard Cat,” “Doge,” “Success Kid,” “David After Dentist” and the “Ridiculously Photogenic Guy.”