- Why is Bored Ape Yacht Club the hottest NFT collection around? In this video, I explain the secret sauce to the Bored Ape collection’s success: its use a decentralized collaboration or De-Collab.
- I explain my theory in a research paper, “The Bored Ape Business Model: Decentralized Collaboration via Blockchain and NFTs.” Download it on SSRN. Welcome your thoughts! Will you “ape in”?

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