The Secret Sauce of Bored Ape Yacht Club’s Success: Decentralized Collaboration via Blockchain and NFTs

  • Why is Bored Ape Yacht Club the hottest NFT collection around? In this video, I explain the secret sauce to the Bored Ape collection’s success: its use a decentralized collaboration or De-Collab.
  • I explain my theory in a research paper, “The Bored Ape Business Model: Decentralized Collaboration via Blockchain and NFTs.” Download it on SSRN. Welcome your thoughts! Will you “ape in”?