Prada, Adidas team up for “first of its kind” NFT project featuring user-generated + creator-owned art, in collab with artist Zach Lieberman
nftjedi
Introducing adidas for @Prada re-source —an ambitious first-of-its-kind NFT project featuring user-generated and creator-owned art, in collaboration with digital artist @zachlieberman.
Prada and Adidasannounced an exciting new NFT project. The “holders of adidas Originals Into the Metaverse NFTs” are invited to put their name on a waitlist. From the waitlist, Prada/Adidas will select 3,000 people to submit photos or digital art to a collaboration art project with artist Zach Lieberman.
Using the more environmentally friendly Polygon network, 3,000 NFTs will be minted from the art submissions.
Then Lieberman will create a large-scale artwork from all the contributions.
Then the artwork will be auctioned on SuperRare on Jan. 28.
Then all participants will share in the revenue from the auction sale. “The proceeds from the auction sale will be split, with 80% donated to Slow Factory, a non-profit, 5% to Zach Lieberman, and 15% shared between all participants who created a tile (after auction fees).”
As Prada and Adidas describe it:
“As an interactive, dynamic platform, the project enables the community to contribute to a large scale artwork through play and discover the transformative benefits of web3, co-creation, digital ownership and NFTs.
“The project facilitates the education of new communities from art, fashion, and beyond — while rewarding participants for their creation with a share of the final artwork auction sale.”
