Ralph Lauren beats expectations, posts strong earnings on metaverse, Winter Escape, digital fashion NFTs in Roblox and Zepeto
nftjedi
Oh look, it's not a fad, it actually drives sales
Who knew 😉
'Metaverse partnerships with Roblox & Zepeto were particularly effective in driving digital sales and reaching new Gen Z customers, according to CEO Patrice Louvet while presenting earnings'https://t.co/QUxs7nIeq7
Why are businesses flocking to the metaverse? If you don’t know the answer to that question by now, time to look around.
The answer is simple: the metaverse is a NEW MARKET that reaches YOUNGER, MORE TECH SAVVY CONSUMERS and ENGAGES them in ways that can be more lasting.
Ralph Lauren just posted strong earnings that beat expectations: “For the third quarter, profits increased to $218 million, an 82 per cent jump over the same period last year.”
Ralph Lauren launched a “Winter Escape” collection of NFTs for Roblox.
You can now get the Ralph Lauren Polo Checkered Beanie for FRE by playing the The Winter Escape event by Ralph Lauren. pic.twitter.com/rtuDJ2GXK1
Ralph Lauren’s NFTs were a hit. As Vogue Business reported: “That helped new digital customer acquisition increase by 58 per cent in the quarter. Previously, Ralph Lauren also designed digital outfits for avatars on Zepeto. ‘The investment helped recruit younger, full-price customers, particularly in digital channels,’ Louvet said.”
