Ralph Lauren beats expectations, posts strong earnings on metaverse, Winter Escape, digital fashion NFTs in Roblox and Zepeto

Why are businesses flocking to the metaverse? If you don’t know the answer to that question by now, time to look around. The answer is simple: the metaverse is a NEW MARKET that reaches YOUNGER, MORE TECH SAVVY CONSUMERS and ENGAGES them in ways that can be more lasting. Ralph Lauren just posted strong earnings…

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Ralph Lauren drops “Winter Escape” fashion for Roblox

Ralph Lauren is launching a virtual fashion line title “Winter Escape” for use in the gaming world of Roblox. You can find the Ralph Lauren line here. In August, Ralph Lauren had a partnership to sell virtual fashion for Zepeto, a metaverse back by South Korean company Naver Corp. According to Fortune, Ralph Lauren “has…

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Chipotle opens store in Roblox metaverse, with free Chipotle hats and burritos

We’re just beginning to see the possibility with brands in the metaverse. On Halloween, Chipotle set up a maze in the metaverse world of Roblox. Participants could claim free burritos and hats. Alexandra Bruell of the Wall Street Journal discusses how brands have warmed up to the metaverse.

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