Will Apple’s eyeglasses, Reality Pro, accelerate the shift to the metaverse and the Virtual Renaissance?

The tech world is waiting with bated breath for Apple’s expected announcement of its new mixed-reality eyeglasses, reputed to be called Reality Pro, on June 5 at its WWDC event. As customary for Apple, it hasn’t confirmed the eyeglasses’ existence, even though it’s been widely reported by the major media, including the New York Times and Wall St. Journal. Apple’s slogan for its June 5th event teases: “Code new worlds.”

Hello, metaverse?

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Snoop Doog buys Death Row Records, which will become NFT music label for the metaverse

NFTs continue to disrupt the music industry. Snoop Dogg, a major collector of NFTs, announced that he not only purchased Death Row Records, the label that he first signed with, but he also will be transforming DRR to be the “first major in the metaverse.” Music producer Timabaland announced back in November 2021 his creation…

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Adidas v. Nike: The race to win the sneaker, athletic wear metaverse

The morning after Nike’s big announcement in acquiring the hot NFT fashion brand RTFKT, the battle lines are clear. Adidas and Nike are both already “all in” on the metaverse, make no mistake. Adidas has partnerships with the Bored Ape Yacht Club (BAYC), perhaps the hottest NFT collection this year, as well as with PUNKS…

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Nike doubles down on metaverse, acquiring fashion NFT brand RTFKT

A few days after Adidas announced its partnership with the Bored Ape Yacht Club, Nike countered with a huge flex today, acquiring the hot crypto fashion brand RTFKT Studios, which just dropped the reveal for its sizzling line of CLONE-X NFTs with the artist Murakami. The competition between Nike and Adidas to develop innovative products…

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Metaverse land grab: Andie Sparkle Gang buys virtual land next to Snoop Dogg’s land in The Sandbox for $458,038, higher than Chicago homes median sales price

Virtual real estate is a fascinating development for the metaverse. So is Snoop Dogg’s investments in NFTs and virtual land in The Sandbox. Snoop Dogg is all in on the metaverse! He’s created the Snoopverse in The Sandbox. And he’s selling 122 regular lands, 67 premium lands and three estates. People are buying the virtual…

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Chipotle opens store in Roblox metaverse, with free Chipotle hats and burritos

We’re just beginning to see the possibility with brands in the metaverse. On Halloween, Chipotle set up a maze in the metaverse world of Roblox. Participants could claim free burritos and hats. Alexandra Bruell of the Wall Street Journal discusses how brands have warmed up to the metaverse.

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Bored Ape Yacht Club in expected metaverse deal with Adidas, G-Money and Punks Comic

This week is Art Basel Miami. And already Bored Ape Yacht Club has posted a teaser on Twitter showing a Bored Ape with logs of Adidas, G-Money, and Punks Comic. Meanwhile, G-Money and Punks Comic also posted teasers on Twitter. According to Decrypt, G-Money “is an NFT collector based in Puerto Rico; he’s also a…

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Andrew Steinwold’s NFT investment fund Sfermion raises $100 million from Andreesen, Winklevoss, others

Chicago-based Andrew Steinwold announced that his NFT investment fund Sfermion raised $100 million from big investors, including Marc Andreesen, the Winklevoss twins, Cameron and Tyler, Chris Dixon, Mattew Roszak, Digital Currency Group, Animoca Brands, Alan Howard, and CMT Digital. Sfermion’s mission is to “accelerate the emergence of the metaverse.”

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Mark Zuckerberg goes all in on metaverse, changing Facebook name to Meta

Oct. 28, 2021 will turn out to be an important date for the developing metaverse. Facebook CEO Mark Zuckerberg announced Facebook is changing its name to Meta. The news was no surprise, given reports of the possibility previously. But seeing the new name being hoisted on a sign in front of Facebook headquarters made it…

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A must read: Nick Bilton’s Vanity Fair article “The Metaverse Is About To Change Everything”

Somedays you wake and find an article that discusses some of the topics you’ve been researching, but does it so astutely, you are in awe. Thanks, Nick Bolton! This is a must-read.

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