Chipotle opens store in Roblox metaverse, with free Chipotle hats and burritos

  • We’re just beginning to see the possibility with brands in the metaverse. On Halloween, Chipotle set up a maze in the metaverse world of Roblox. Participants could claim free burritos and hats.
  • Alexandra Bruell of the Wall Street Journal discusses how brands have warmed up to the metaverse.