Metaplex stands out for being based on the Solana protocol, which is more energy efficient than the current, popular Ethereum-based protocol.
According to Coinrivet, Metaplax has been quite successful already (despite the great popularity of NFTs on Ethereum): “Following a sensational year with more than 7.4 million NFTs minted across 94,000 projects and a whopping one million wallets holding SOL-based NFTs.”
“Hess said the plan was to make NFTs as accessible as possible for everyone in the world.”
Metaplex has partnered with Coachella, Snoop Dogg, and Street Dreams.
Given the more sustainable Solana protocol, Metaplex appears to be well-positioned to work with environmentally-conscious brands.