How AriZona Iced Tea went too far in using the Bored Ape Yacht Club brand after buying Bored Ape NFT

We’ve been analyzing the blanket commercial licenses–a form of decentralized collaboration–that Yuga Labs has granted with every purchase of a Bored Ape Yacht Club NFT. It’s the “secret sauce” behind Yuga Labs’ meteoric success. A buyer of a Bored Ape NFT gets the right to commercially use the Bored Ape, plus make derivative works from…

Read More