Vanity Fair article on “Billion Dollar Boom: NFT Rainmakers”

  • VF London writes about the “Billion Dollar Boom: NFT Rainmakers” in Vanity Fair.
  • The article provides a good summary of some highlights from the NFT world, including founders of Opensea, Alex Atallah and Devin Finzer, becoming billionaires (on paper), plus the involvement of Gwyneth Paltrow, Reese Witherspoon, Serena Williams, Ava Duvernay, and Eva Longoria in NFTs. Guy Oseary is also recognized as the agent for both World of Women and Bored Ape Yacht Club. (Vanity Fair spells his name as O’Seary even though his Twitter handles says Oseary.)
  • The article also notes major contributions from outside the United States: Kiat Lim and Elroy Cheo of ARC, and Amar Singh of Amar Singh Gallery.
  • But the article doesn’t really explain or define the concept of “NFT rainmaker” or explain the criteria by which to judge whether someone qualifies. To offer such a definition would be a useful contribution.
  • For example, OpenSea founders Atallah and Finzer don’t curate or choose what NFTs get on OpenSea, which is an OpenSea. Are they nonetheless NFT rainmakers, as the article indicates? Setting up a decentralized platform seems far different from a celebrity or agent actively promoting the World of Women NFTs or some other collection.
  • The article seems to treat both (1) getting rich from NFTs with (2) helping others get rich from selling NFTs as NFT rainmakers. Beeple is even mentioned for his success. So he must be an NFT rainmaker because he got rich from NFTs. Beeple is an NFT rainmaker for himself, I guess.
  • Also, after name dropping prominent female celebrities in NFTs, the article doesn’t explain much about their roles in promoting NFTs or what their future plans are.
  • And why isn’t Paris Hilton even mentioned? She was the first female celebrity in the NFT space early in 2021. Arguably, Paris Hilton is OG status in NFTs. So failing to include her is a huge omission.