How AriZona Iced Tea went too far in using the Bored Ape Yacht Club brand after buying Bored Ape NFT

We’ve been analyzing the blanket commercial licenses–a form of decentralized collaboration–that Yuga Labs has granted with every purchase of a Bored Ape Yacht Club NFT. It’s the “secret sauce” behind Yuga Labs’ meteoric success. A buyer of a Bored Ape NFT gets the right to commercially use the Bored Ape, plus make derivative works from…

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The Secret Sauce of Bored Ape Yacht Club’s Success: Decentralized Collaboration via Blockchain and NFTs

Why is Bored Ape Yacht Club the hottest NFT collection around? In this video, I explain the secret sauce to the Bored Ape collection’s success: its use a decentralized collaboration or De-Collab. I explain my theory in a research paper, “The Bored Ape Business Model: Decentralized Collaboration via Blockchain and NFTs.” Download it on SSRN.…

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David Van Boom on the Bored Ape Yacht Club NFT craze

Nice article today from Daniel Van Boom of Cnet on the Bored Ape Yacht Club Craze. Van Boom writes: “Let’s start at the beginning. Bored Ape Yacht Club was launched in late April by a team of four pseudonymous developers, Gargamel, Gordon Goner, Emperor Tomato Ketchup and No Sass. It took 12 hours for all…

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The Bored Ape Business Model: Decentralized Collaboration Via Blockchain and NFTs

I posted my research paper on “The Bored Ape Business Model: Decentralized Collaboration Via Blockchain and NFTs.” You can download it on SSRN: I would love to hear your reaction and feedback. If you know of other Bored Apes being used by their NFT owners in interesting ways, please email me. Here is the abstract:…

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